Nearly every GA4 property I audit was migrated, not configured. The data flows, but the numbers don't mean anything yet.
The usual suspects: multiple conversions marked as primary, form submissions counted on page load, no channel grouping fixes for paid social, internal traffic unfiltered, and Ads conversions imported twice.
Fix tracking before you touch bidding. Smart bidding optimised against a wrong conversion will confidently spend your budget in the wrong direction.
Jugal K. Shukla
Digital marketing, automation and growth expert. 10+ years of SEO, paid media and AI-powered workflows.
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