Paid
Search Engine Marketing (SEM)
Search campaigns built on real query data, negative-keyword discipline and landing pages that match intent.
Is this you?
If any of these sound familiar, we should talk.
What I do
The actual work, not a wish list.
Account audit
Structure, match types, wasted spend and quality score review.
Campaign rebuild
Tight themes, clean naming, sane budget caps.
Ad copy testing
Message variants tested against intent, not opinion.
Negative lists
Weekly query mining to cut junk traffic.
Landing page briefs
Message match from ad to headline to form.
Bid strategy
Value-based bidding once conversion data supports it.
My process
How this engagement runs.
Tools I use
- 1
Audit
Find waste and quick wins in the current account.
- 2
Restructure
Rebuild around commercial intent themes.
- 3
Launch & mine
Ship, then prune queries weekly.
- 4
Scale
Expand winners, raise budgets where CPA holds.
What you get
Deliverables and reporting.
- A written plan you can read in five minutes
- Everything implemented, not just recommended
- A live dashboard with the numbers that matter
- A monthly note in plain English
Proof
Results this work has produced.
traffic lift in 4 months
uplift in qualified leads
years of hands-on delivery
FAQ
Search Engine Marketing (SEM) questions.
Next step
Ready to fix search engine marketing (sem)?
Tell me what you're trying to grow. I'll tell you honestly whether I'm the right person, and what I'd do first.
Send a quick brief
I reply within 24 hours.