Paid
PPC Advertising
Full-funnel paid campaigns across search, display and video, managed to CPA and pipeline rather than impressions.
Is this you?
If any of these sound familiar, we should talk.
What I do
The actual work, not a wish list.
Campaign architecture
Prospecting, retargeting and brand defence separated.
Creative pipeline
A steady stream of ad variants, not one set left running.
Audience strategy
First-party lists, lookalikes and intent signals.
Lead quality loop
CRM feedback wired back into optimisation.
Budget pacing
Weekly pacing so nothing over- or under-spends.
Dashboard
Spend, CPL, qualified rate and CAC in one place.
My process
How this engagement runs.
Tools I use
- 1
Set the target
Agree an allowable CPA before spending anything.
- 2
Build
Campaigns, tracking and creative shipped together.
- 3
Test
Structured creative and audience tests every fortnight.
- 4
Scale
Push spend where the unit economics hold.
What you get
Deliverables and reporting.
- A written plan you can read in five minutes
- Everything implemented, not just recommended
- A live dashboard with the numbers that matter
- A monthly note in plain English
Proof
Results this work has produced.
traffic lift in 4 months
uplift in qualified leads
years of hands-on delivery
FAQ
PPC Advertising questions.
Next step
Ready to fix ppc advertising?
Tell me what you're trying to grow. I'll tell you honestly whether I'm the right person, and what I'd do first.
Send a quick brief
I reply within 24 hours.