Brand & Content

Digital Marketing Strategy

Stop guessing which channel to feed. I map your funnel, pick the two or three levers that actually move pipeline, and sequence them.

Is this you?

If any of these sound familiar, we should talk.

You're running five channels and none of them are owned.
Every agency pitch sounds the same and none start with your numbers.
You can't say which activity produced last quarter's revenue.

What I do

The actual work, not a wish list.

Funnel mapping

Awareness to revenue, with the leak points marked.

Audience & ICP

Who actually buys, what they search, what stops them.

Channel scoring

Each channel rated on cost, speed and compounding value.

Budget model

Spend split by channel with expected CPL and payback.

Roadmap

Quarter-by-quarter sequence, owner and success metric per item.

Measurement plan

The four numbers we report on, and how they're tracked.

My process

How this engagement runs.

Tools I use

GA4Search ConsoleSEMrushLooker StudioHubSpot
  1. 1

    Discovery

    Interviews, data pulls, access to analytics and ad accounts.

  2. 2

    Diagnosis

    Where growth is blocked, ranked by cost of inaction.

  3. 3

    Strategy

    A single-page plan plus the detail behind it.

  4. 4

    Handover

    Walkthrough session, then optional delivery by me.

What you get

Deliverables and reporting.

  • A written plan you can read in five minutes
  • Everything implemented, not just recommended
  • A live dashboard with the numbers that matter
  • A monthly note in plain English

Proof

Results this work has produced.

60%

traffic lift in 4 months

40%

uplift in qualified leads

10+

years of hands-on delivery

FAQ

Digital Marketing Strategy questions.

Next step

Ready to fix digital marketing strategy?

Tell me what you're trying to grow. I'll tell you honestly whether I'm the right person, and what I'd do first.

Send a quick brief

I reply within 24 hours.