Paid
Performance Marketing
A cross-channel performance engine where budget follows contribution, not habit — measured on CAC and payback, not vanity metrics.
Is this you?
If any of these sound familiar, we should talk.
What I do
The actual work, not a wish list.
Blended reporting
One view across all paid and organic sources.
Media mix model
Where the next rupee earns the most.
Attribution setup
Server-side and offline conversions where needed.
Incrementality tests
Geo and holdout tests to prove real lift.
Unit economics
CAC, LTV and payback period per channel.
Weekly cadence
Standing review with clear decisions logged.
My process
How this engagement runs.
Tools I use
- 1
Measure
Fix tracking so the numbers can be trusted.
- 2
Model
Build the CAC and payback picture.
- 3
Reallocate
Shift budget towards proven contribution.
- 4
Prove
Run incrementality tests before scaling hard.
What you get
Deliverables and reporting.
- A written plan you can read in five minutes
- Everything implemented, not just recommended
- A live dashboard with the numbers that matter
- A monthly note in plain English
Proof
Results this work has produced.
traffic lift in 4 months
uplift in qualified leads
years of hands-on delivery
FAQ
Performance Marketing questions.
Next step
Ready to fix performance marketing?
Tell me what you're trying to grow. I'll tell you honestly whether I'm the right person, and what I'd do first.
Send a quick brief
I reply within 24 hours.