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Notes from the work, not the theory.

Short, specific write-ups on what actually moved the numbers — and what quietly wasted budget.

The AI workflow that cut my content production time in half

Not prompts you copy from Twitter. A four-stage pipeline — research, brief, draft, human edit — with quality gates that keep the output publishable.

28 Jul 2026 · 7 min read

Migrated GA4 properties are usually half-configured. Here's what I find in almost every audit, and the order I fix it in.

Ranking for a keyword is a tactic. Owning a topic — technically, editorially and commercially — is what actually compounds.

Next step

Tell me what you're trying to grow. I'll tell you honestly whether I'm the right person, and what I'd do first.

I reply within 24 hours.