Brand & Content

Content Marketing Strategy

A content engine mapped to buying intent, produced with AI assistance and human editing, and repurposed across channels.

Is this you?

If any of these sound familiar, we should talk.

You publish blogs nobody reads.
Content ideas come from whoever had one that morning.
Every asset is used once and forgotten.

What I do

The actual work, not a wish list.

Content strategy

Audience, intent stages and topic clusters.

Editorial calendar

Three months of briefed, prioritised topics.

Brief templates

Structure, keywords, angles and internal links.

Production workflow

AI-assisted drafting with human editing gates.

Repurposing map

One pillar into social, email and video scripts.

Performance review

Traffic, rankings and assisted conversions per asset.

My process

How this engagement runs.

Tools I use

SEMrushAhrefsChatGPTClaude AISearch Console
  1. 1

    Research

    Search demand, competitor gaps and sales objections.

  2. 2

    Plan

    Clusters and calendar agreed.

  3. 3

    Produce

    Briefs, drafts, edits and publishing.

  4. 4

    Repurpose

    Slice each pillar into channel-native pieces.

What you get

Deliverables and reporting.

  • A written plan you can read in five minutes
  • Everything implemented, not just recommended
  • A live dashboard with the numbers that matter
  • A monthly note in plain English

Proof

Results this work has produced.

60%

traffic lift in 4 months

40%

uplift in qualified leads

10+

years of hands-on delivery

FAQ

Content Marketing Strategy questions.

Next step

Ready to fix content marketing strategy?

Tell me what you're trying to grow. I'll tell you honestly whether I'm the right person, and what I'd do first.

Send a quick brief

I reply within 24 hours.